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The Rolex Story as told by Acquired

Part 1: 1881-1975
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SDC Weekly 99; 🚨 Exclusive Kollokium Projekt 01 Variant “F” reveal; Urban Jürgensen Relaunch; Subscription Revolution
Pragnell Expansion, Passive Dominance in Investing, Rolex Roulette
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kingflum
40
SDC Weekly 98: Storytelling; Expectations Debt; Cathedrals as Time Keepers
Rolex crushes 'Laulex' trademark challenge while Patek fumbles PP defence. Les Ambassadeurs goes discount mode, plus why we're all paying "expectations…
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33
SDC Weekly 97; Indies and Succession Planning; Lange’s Bundling Lies; Rolex’s New Crown Patent; Lessons from Leaders
How a Lange customer with 43 watches still got abused by bundling lies. What happens to indie brands when founders die? Rolex patents crown innovation…
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45
SDC Weekly 96; Berneron Innovates; Lange’s Misleading Marketing; Apple Watch and Luxury Innovation
SDC Weekly 96 exposes Lange's misleading minute repeater marketing, examines Berneron's practical annual calendar innovations, analyses Apple Watch's…
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kingflum
22
SDC Weekly 95; Geneva Auctions; Perezcope, Menta Watches, & Fake Dials; Bill Ackman and Bremont; What Can Vacheron Learn From Apple?
From Geneva auction surprises to F.P. Journe's clock drama, this week covers it all. Plus, a deep dive into the Menta Watches fake dial controversy…
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39
SDC Weekly 94; Potential Tariff Workaround; Vintage Watch Renaissance, Ben Clymer Interview
World Watch Day, The Science of a Good Day, Rexhep Rexhepi News, Narco Pilots and more.
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kingflum
37
SDC Weekly 93; Christopher Ward’s C12 Loco; Breguet's New Souscription
Patek, Rolex & Lange Price increases; Is Perfection Killing the Luxury Watch Industry? Is Watch Enthusiasm Cooling Down? Some Rolex CPO Thoughts, and…
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39
SDC Weekly 92; 2025 Consumer Trends; Where the Watch World Is Headed
Swiss Watch Industry (FHS) - March Update, Hermès vs LVMH, The Limited Edition Turns 10, On Watches & Happiness
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kingflum
8
The Anti-Rolex, Rolex
After a 4-year obsession, a collector finally got his Titanium Yacht-Master. His verdict is that it's the most anti-Rolex Rolex ever made. With its…
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kingflum
26
Watchmakers' Ghosts
What if you could talk with Abraham-Louis Breguet or George Daniels? AI might soon resurrect legendary watchmakers, preserving lost knowledge and…
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kingflum
18
Morgan Stanley's Q1 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q1 2025
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19
Romain Gauthier’s C6
After a decade of collecting, few watches break through my jadedness. The Romain Gauthier C6, however, managed exactly that. From its openworked dial to…
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57
Trump's Tariffs
Trump's 31% tariff on Swiss goods has sent the watch industry reeling. From currency effects to direct-to-consumer advantages, explore how this trade…
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27
Social Status & Watch Collecting - Part 2
Status goes beyond what you own, and includes what opinions you can afford to hold. Explore how beliefs function as luxury goods in watch collecting…
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kingflum
9
Social Status & Watch Collecting - Part 1
Looking past the craftsmanship and heritage, watch collecting is driven by ancient status games wired into our brains. SDC discusses the evolutionary…
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kingflum
20
Newsletters
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SDC Weekly
SDC Weekly is a newsletter containing my thoughts on the world of watches, and any other interesting material I’ve consumed since the last edition. It will likely cover a wide range of subjects in addition to watches including, but not limited to technology, nature, geopolitics, energy economics, parenting and history.
Top posts
Ben Clymer, Hodinkee, and The Chairman Who Wasn't There
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55
Swiss Made or Swiss Charade?
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12
WoSG Results Reveal Hodinkee's £11m Price Tag
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26
Predictably Irrational (#1/3): A Watch Collector's Guide to Decision-Making
 • kingflum
18
Is Thierry Stern Driving Patek Philippe Into Irrelevance?
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21
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